Case study
Product Design
2022
Retail investors were stuck between tools too complex to use, and tools too simple to be useful
Professional investment platforms are built for institutional traders with careers in financial data. Consumer apps strip everything to a price and a button. QuantFox identified the gap: self-directed retail investors who needed institutional-level insights but had no tool that could deliver them accessibly.
Design a greenfield investment analytics platform, from zero, with no prior user research
As lead designer, I worked directly with the QuantFox founder in weekly sessions to design the entire product from scratch. The brief was to translate dense financial data into a clear, confident experience without stripping the depth that makes it useful.
5 focused data panels instead of 12, built around investor decisions rather than data categories
We reduced the dashboard to 5 core panels, each designed around a specific decision: what to watch, when to act, what to avoid, what the trend is, and how the portfolio is positioned. A dark UI was chosen for function, not aesthetics: long analytical sessions, low-light environments, and higher contrast for data visualisations. Color was used deliberately, with green and red for directional signals and accents reserved for interactive elements only.
A complete investment platform designed and handed off, currently in development
The full product design was completed and handed off to development. The platform is currently in progress and has not yet launched publicly.
Behind every great product is someone who truly cares. Richard pushed boundaries, questioned assumptions, and turned our most complex data into an experience that feels alive and intelligent.
Peter Macháč
Co-Founder at QuantFox
